Sourced history

The search engine before Google.

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1996: Larry Page and Sergey Brin built BackRub at Stanford. Soon after, it became Google.
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Before Google, there was BackRub.

Larry Page and Sergey Brin created BackRub while at Stanford. It was named for the system’s analysis of “back links”—links pointing from one website to another. Those relationships helped determine which pages mattered, laying the foundation for PageRank and Google Search.

snap.stanford.edu › cs224w-readings › Brin98Anatomy.pdf

Read the original 1998 Google research paper

Brin and Page describe a prototype search engine designed to crawl and index the web efficiently and produce more satisfying results than existing systems.

From BackRub to Google

1995

Larry Page meets Sergey Brin at Stanford University.

1996

They build a search engine that evaluates links and name it BackRub.

1997

BackRub becomes Google, a play on the mathematical word “googol.”

1998

A $100,000 check helps officially launch Google Inc.

BackRub Image Search

The internet’s lost tab.

Memes, media, and artifacts from the search engine that existed before Google. Click anything to open it, rub your favorites, or copy the link.

3 indexed files
MEME • 1996 CORE01

Before Google, we rubbed the web

The original search engine name, preserved in its natural habitat.

LORE • BACKLINKS02

Ranked by who linked back

BackRub’s entire name came from analyzing the web’s backlinks.

MEME • ALT HISTORY03

The internet’s original name

The search brand from the timeline where Google never renamed itself.

No memes found.Try another search or switch back to All.