1996: Larry Page and Sergey Brin built BackRub at Stanford. Soon after, it became Google.
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Before Google, there was BackRub.
Larry Page and Sergey Brin created BackRub while at Stanford. It was named for the system’s analysis of “back links”—links pointing from one website to another. Those relationships helped determine which pages mattered, laying the foundation for PageRank and Google Search.
Brin and Page describe a prototype search engine designed to crawl and index the web efficiently and produce more satisfying results than existing systems.
The foundational patent assigned to Stanford describes ranking linked documents using the relationships between them. Lawrence Page is listed as inventor.
From BackRub to Google
1995
Larry Page meets Sergey Brin at Stanford University.
1996
They build a search engine that evaluates links and name it BackRub.
1997
BackRub becomes Google, a play on the mathematical word “googol.”
1998
A $100,000 check helps officially launch Google Inc.
BackRub Image Search
The internet’s lost tab.
Memes, media, and artifacts from the search engine that existed before Google. Click anything to open it, rub your favorites, or copy the link.
3 indexed files
MEME • 1996 CORE01
Before Google, we rubbed the web
The original search engine name, preserved in its natural habitat.
LORE • BACKLINKS02
Ranked by who linked back
BackRub’s entire name came from analyzing the web’s backlinks.
MEME • ALT HISTORY03
The internet’s original name
The search brand from the timeline where Google never renamed itself.
No memes found.Try another search or switch back to All.